WG
CFP
WG
CFP

William Gordon

18 Years of Experience
San Diego, CA
Broker

William Gordon is a CFP-designated registered investment advisor at Strategic Advisers LLC, based in San Diego, CA, with 18 years of industry experience. William operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Financial Planning & Coaching, Retirement Planning. Their firm serves 2,031,770 clients with $1100B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
17027 advisors
Number of Clients
2,031,770 clients
Average Client Portfolio
$525K average
Assets Under Management
$1067.7B

Fee Structure

Minimum Investment:$50K
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.25%
$500K - $1.0M1.10%
$1.0M - $2.0M0.90%
$2.0M - $5.0M0.70%
$5M+0.50%

Fidelity Advisory Services: 1.10% on all assets. Wealth Management and Private Wealth Management: tiered fees as described above. Fees are subject to change and can be negotiated for certain accounts. Additional fees of up to 0.40% may apply for SMA Sleeves where advisory services are not provided solely by a Strategic Advisers affiliate.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

San Diego, CA

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Strategic Advisers LLC
March 2025 - Present · 1 yr 4 mos
Fidelity Brokerage Services LLC
October 2015 - Present · 10 yrs 9 mos
Fidelity Brokerage Services LLCBroker
October 2015 - Present · 10 yrs 9 mos
Previous Registrations
Fidelity Personal and Workplace Advisors
July 2018 - March 2025 · 6 yrs 8 mos
Strategic Advisers LLC
November 2015 - July 2018 · 2 yrs 8 mos
Metlife Securities INC.
May 2014 - September 2015 · 1 yr 4 mos
Metlife Securities INC.Broker
April 2014 - September 2015 · 1 yr 5 mos
Metlife Securities INC.
February 2011 - August 2012 · 1 yr 6 mos
Metlife Securities INC.Broker
December 2010 - August 2012 · 1 yr 8 mos
John Hancock Funds, LLCBroker
November 2010 - December 2010 · 1 mo
John Hancock Advisers, LLC
December 2008 - December 2010 · 2 yrs
John Hancock Distributors LLC
October 2006 - December 2006 · 2 mos
John Hancock Distributors LLCBroker
October 2006 - December 2010 · 4 yrs 2 mos
Ameriprise Financial Services, INC.
June 2005 - September 2006 · 1 yr 3 mos
Ameriprise Financial Services, INC.Broker
June 2005 - September 2006 · 1 yr 3 mos
Ids Life Insurance CompanyBroker
June 2005 - July 2006 · 1 yr 1 mo
State Registrations4 states
CAMATXUT
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.