JL
CFP
JL
CFP

Jonathan Larsen

21 Years of Experience
St. Petersburg, FL

Jonathan Larsen is a CFP-designated registered investment advisor at Keating Financial Advisory Services, based in St. Petersburg, FL, with 21 years of industry experience. Jonathan operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Charitable Giving, Education Planning, Estate Planning, Financial Planning & Coaching, and 4 more. Their firm serves 5,285 clients with $1.5B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
25 advisors
Number of Clients
5,285 clients
Average Client Portfolio
$274K average
Assets Under Management
$1.5B

Fee Structure

Minimum Investment:None
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any2.50%

The annual program fee ranges from negotiable to 2.50% depending on the complexity of the account and the amount of assets.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

St. Petersburg, FL

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Jonathan is a branch manager for Keating, dedicating about a quarter to about half of his time to this role. He is also a partner in Team Dinks, LLC, a T-shirt company, spending minimal time on bookkeeping, and an officer of Keating Financial Advisory Services, LLC, dedicating about a quarter to nearly full-time hours.

Employment History
Current Registrations
Keating Financial Advisory Services
May 2025 - Present · 1 yr 5 mos
Previous Registrations
Raymond James Financial Services Advisors, INC
March 2009 - July 2025 · 16 yrs 4 mos
Raymond James Financial Services
July 2006 - October 2009 · 3 yrs 3 mos
Raymond James Financial Services, INC.Broker
May 2005 - July 2025 · 20 yrs 2 mos
State Registrations2 states
FLKS
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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