LW
CFP
LW
CFP

Lanita Wheetley

10 Years of Experience
Orlando, FL

Lanita Wheetley is a CFP-designated registered investment advisor at Cogent Private Wealth, based in Orlando, FL, with 10 years of industry experience. Lanita operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Investment Management, Retirement Planning, and 1 more. Their firm serves 65 clients with $140M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
6 advisors
Number of Clients
65 clients
Average Client Portfolio
$2.2M average
Assets Under Management
$141.5M

Fee Structure

Planning is included in investment management (also available separately)
Minimum Annual Fee:$5,000
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $5.0M0.50%
$5.0M - $20.0M0.00%
$20M+0.10%

Minimum investment management fee of $5,000. Fees may be negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

420 S. Orange Ave., Suite 825, Orlando, FL, 32801

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Cogent Private Wealth
December 2024 - Present · 1 yr 5 mos
Previous Registrations
Synergy Investment Management LLC
August 2024 - January 2025 · 5 mos
LPL Financial LLCBroker
August 2024 - November 2024 · 3 mos
MML Investors Services, LLC
May 2024 - June 2024 · 1 mo
MML Investors Services, LLCBroker
April 2024 - June 2024 · 2 mos
Morgan Stanley
October 2019 - December 2023 · 4 yrs 2 mos
Morgan StanleyBroker
October 2019 - December 2023 · 4 yrs 2 mos
Bankers Life Advisory Services, INC.
March 2019 - August 2019 · 5 mos
Bankers Life Securities, INC.Broker
March 2019 - August 2019 · 5 mos
Merrill Lynch, Pierce, Fenner & Smith Incorporated
June 2015 - September 2018 · 3 yrs 3 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
May 2015 - September 2018 · 3 yrs 4 mos
Empire Financial Group, INC.Broker
May 2006 - November 2006 · 6 mos
Empire Financial Group, INC.Broker
September 2005 - November 2005 · 2 mos
State Registrations1 state
FL
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Lanita Wheetley - Financial Advisor | TrueAdvisor