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William Lukow

19 Years of Experience
Santa Rosa Beach, FL
Broker

William Lukow is a registered investment advisor at Strategic Advisers LLC, based in Santa Rosa Beach, FL, with 19 years of industry experience. William operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Financial Planning & Coaching, Retirement Planning. Their firm serves 2,031,770 clients with $1100B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
17027 advisors
Number of Clients
2,031,770 clients
Average Client Portfolio
$525K average
Assets Under Management
$1067.7B

Fee Structure

Minimum Investment:$50K
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.25%
$500K - $1.0M1.10%
$1.0M - $2.0M0.90%
$2.0M - $5.0M0.70%
$5M+0.50%

Fidelity Advisory Services: 1.10% on all assets. Wealth Management and Private Wealth Management: tiered fees as described above. Fees are subject to change and can be negotiated for certain accounts. Additional fees of up to 0.40% may apply for SMA Sleeves where advisory services are not provided solely by a Strategic Advisers affiliate.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

Santa Rosa Beach, FL

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

William is a partner in That's My Ride, a Turo car rental business, spending a few hours per week managing the rental process. He is also a 5% member of 30a Swag Bags LLC, a customized gift bag business, with minimal time commitment and no active duties.

Employment History
Current Registrations
Strategic Advisers LLC
March 2025 - Present · 1 yr 6 mos
Fidelity Brokerage Services LLC
August 2009 - Present · 17 yrs 1 mo
Fidelity Brokerage Services LLCBroker
August 2009 - Present · 17 yrs 1 mo
Previous Registrations
Fidelity Personal and Workplace Advisors
July 2018 - March 2025 · 6 yrs 8 mos
Strategic Advisers LLC
September 2009 - July 2018 · 8 yrs 10 mos
Allstate Financial Services, LLCBroker
October 2007 - August 2009 · 1 yr 10 mos
Citigroup Global Markets INC.
January 2007 - October 2007 · 9 mos
Citigroup Global Markets INC.Broker
December 2006 - October 2007 · 10 mos
State Registrations53 states
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVTVirgin IslandsWAWIWVWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.