NC
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Nicole Choi

17 Years of Experience
Rancho Sante Fe, CA
Broker

Nicole Choi is a registered investment advisor at Morgan Stanley, based in Rancho Sante Fe, CA, with 17 years of industry experience. Their practice areas include Investment Management. Their firm serves 2,539,760 clients with $1700B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
23050 advisors
IM Fee
Planning only
Assets Under Management
$1650.0B

Fee Structure

Investment management only (planning not offered)
Annual Retainer:Up to $500,000/year
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Location

6041 La Flecha, Post Off Box 415, Rancho Sante Fe, CA, 92067

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Nicole is the sole trustee for the Choi Protection Trust, established in 2016 for the benefit of her father, dedicating minimal time per month. She also works as an independent contractor providing pet care services, spending a few hours per week on this activity.

Employment History
Current Registrations
Morgan StanleyBroker
January 2025 - Present · 1 yr 4 mos
Morgan Stanley
January 2025 - Present · 1 yr 4 mos
Previous Registrations
UBS Financial Services INC.Broker
May 2023 - January 2025 · 1 yr 8 mos
UBS Financial Services INC.
May 2023 - January 2025 · 1 yr 8 mos
Cetera Advisors LLC
January 2022 - June 2023 · 1 yr 5 mos
Cetera Investment Advisers LLC
November 2020 - June 2023 · 2 yrs 7 mos
Cetera Advisors LLCBroker
May 2020 - June 2023 · 3 yrs 1 mo
First Allied Securities, INC.Broker
March 2019 - September 2022 · 3 yrs 6 mos
First Allied Advisory Services, INC.
March 2019 - November 2020 · 1 yr 8 mos
LPL Financial LLCBroker
January 2013 - March 2019 · 6 yrs 2 mos
LPL Financial LLC
January 2013 - March 2019 · 6 yrs 2 mos
Rjl Wealth Management, LLC
July 2012 - December 2012 · 5 mos
Lucia Securities, LLCBroker
July 2012 - December 2012 · 5 mos
Lucia Securities, LLCBroker
September 2011 - March 2012 · 6 mos
Rjl Wealth Management, LLC
April 2010 - March 2012 · 1 yr 11 mos
Raymond J. Lucia Companies, INC.
January 2009 - June 2010 · 1 yr 5 mos
First Allied Securities, INC.Broker
August 2008 - December 2011 · 3 yrs 4 mos
Securities Service Network, INC.Broker
December 2007 - July 2008 · 7 mos
State Registrations43 states
ALARAZCACOCTDCFLGAHIIAIDILINKSLAMAMDMIMNMOMSMTNCNDNHNJNMNVNYOHOKORPASCSDTNTXUTVAVirgin IslandsWAWY
AdvisorBrokerBoth

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Exams
No exam information available for this advisor.
Nicole Choi - Financial Advisor | TrueAdvisor