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Johnny Goodhue

12 Years of Experience
Westminster, CO
2 DisclosuresSells Insurance

Johnny Goodhue is a registered investment advisor at Apo Financial Services, LLC, based in Westminster, CO, with 12 years of industry experience. Johnny operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Estate Planning, Financial Planning & Coaching, High Net Worth, and 3 more. Their firm serves 518 clients with $110M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
4 advisors
Number of Clients
518 clients
Average Client Portfolio
$215K average
Assets Under Management
$111.2M

Fee Structure

Planning is included in investment management (also available separately)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any1.50%

APO's investment advisory fee is negotiable at APO’s discretion, but generally ranges from negotiable up to 1.50%, depending upon various factors.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

10155 Westmoor Drive, Suite 125, Westminster, CO, 80021-2627

Get directions

History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
August 2016
Settled
Regulatory
October 1990
Final
Other Business ActivitiesSells Insurance

Johnny is the president of Asset Protect One, Inc. since 2012, where he focuses on insurance and annuity sales and consolidated tax returns, dedicating about a quarter of his time. He is also the president/agent of APO Financial, Inc. (a DBA of Asset Protect One Inc.) since 2014, focusing on insurance sales and LTC solutions, also dedicating about a quarter of his time.

Employment History
Current Registrations
Apo Financial Services, LLC
January 2026 - Present · 4 mos
Previous Registrations
Apo Financial Services, LLC
July 2019 - December 2025 · 6 yrs 5 mos
Horter Investment Management, LLC
September 2013 - August 2019 · 5 yrs 11 mos
State Registrations1 state
CO
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Johnny Goodhue - Financial Advisor | TrueAdvisor