FW
FW

Friend Williams

13 Years of Experience
Mount Juliet, TN
1 DisclosureSells Insurance

Friend Williams is a registered investment advisor at Alphastar Capital Management, based in Mount Juliet, TN, with 13 years of industry experience. Friend operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Estate Planning, High Net Worth, Investment Management, and 2 more. Their firm serves 8,525 clients with $2.5B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
153 advisors
Number of Clients
8,525 clients
Average Client Portfolio
$293K average
Assets Under Management
$2.5B

Fee Structure

Planning is included in investment management (also available separately)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any2.25%

Fees are negotiable up to a maximum annual rate of 2.25%. Actual fees vary based on account size, services provided, and negotiations with your advisor.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
—
Loading...

Location

2099 N Mount Juliet Rd., Mount Juliet, TN, 37122

Get directions

History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
July 2016
Closed-No Action
Other Business ActivitiesSells Insurance

Friend is a co-owner and licensed insurance agent at Riverdog Insurance LLC since February 2024, selling insurance products. This takes about half of his time, including time during trading hours.

Employment History
Current Registrations
Alphastar Capital Management
February 2024 - Present · 2 yrs 8 mos
Previous Registrations
Centennial Advisors, LLC
April 2021 - February 2024 · 2 yrs 10 mos
Park Avenue Securities LLC
December 2020 - April 2021 · 4 mos
Park Avenue Securities LLCBroker
October 2020 - April 2021 · 6 mos
TD Ameritrade, INC.
May 2015 - April 2020 · 4 yrs 11 mos
TD Ameritrade Investment Management, LLC
April 2015 - April 2020 · 5 yrs
TD Ameritrade, INC.
April 2015 - April 2015 · 0 mos
TD Ameritrade, INC.Broker
April 2015 - April 2020 · 5 yrs
Edward Jones
January 2013 - August 2013 · 7 mos
Edward JonesBroker
December 2012 - August 2013 · 8 mos
Suntrust Investment Services, INC.Broker
August 2010 - October 2012 · 2 yrs 2 mos
State Registrations2 states
TNTX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
More Advisors