EM
CFA
EM
CFA

Evan Moog

10 Years of Experience
Richmond, VA

Evan Moog is a CFA-designated registered investment advisor at Wills Financial Group, LLC, based in Richmond, VA, with 10 years of industry experience. Evan operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Investment Management, Retirement Planning, and 1 more. Their firm serves 254 clients with $390M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
4 advisors
Number of Clients
254 clients
Average Client Portfolio
$1.5M average
Assets Under Management
$385.7M

Fee Structure

Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $2.0M1.00%
$2.0M - $4.0M0.80%
$4.0M - $6.0M0.70%
$6M+0.40%

Fees negotiable for accounts over $6,000,000.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

704 Libbie Avenue, Richmond, VA, 23226

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Wills Financial Group, LLC
January 2026 - Present · 4 mos
Previous Registrations
Truist Investment Services, INC.Broker
February 2021 - June 2021 · 4 mos
Truist Advisory Services, INC.
October 2020 - July 2025 · 4 yrs 9 mos
Bb&t Securities, LLCBroker
May 2019 - February 2021 · 1 yr 9 mos
Bb&t Securities, LLC
May 2019 - February 2021 · 1 yr 9 mos
Davenport & Company LLC
December 2015 - May 2019 · 3 yrs 5 mos
Davenport & Company LLCBroker
October 2014 - May 2019 · 4 yrs 7 mos
State Registrations1 state
VA
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Evan Moog - Financial Advisor | TrueAdvisor