AA
CFP
AA
CFP

Ashlea Ayer

12 Years of Experience
Ft Lauderdale, FL
BrokerSells Insurance

Ashlea Ayer is a CFP-designated registered investment advisor at Integrity Alliance, LLC, based in Ft Lauderdale, FL, with 12 years of industry experience. Ashlea operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 14,148 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
457 advisors
Number of Clients
14,148 clients
Average Client Portfolio
$170K average
Assets Under Management
$2.4B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

Integrity Alliance offers investment management through various programs.

Edge Program:

  • Fees include a program fee (up to 0.35% annually), an advisor fee (up to 2.00% annually), and potential third-party sub-advisor fees.

Select Program:

  • Fees range from 1.00% to 2.80% annually on the first $1,000,000, 1.00% to 2.20% on the next $2,000,000, and 0.50% to 1.75% on assets over $3,000,000.
  • A 0.10% trading platform fee is added to the maximum account fee for accounts with the broker-dealer arm.

Fees are assessed on all assets, including cash and money market balances. Margin accounts may incur additional fees. Fees are typically charged quarterly in advance, pro-rated for mid-quarter openings, and adjusted for significant deposits or withdrawals.

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Location

100 SE 3rd Avenue, Suite 2400, Ft Lauderdale, FL, 33394

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Ashlea is a silent member in several real estate holding companies. She is also an employee at Kaufman Rossin Wealth, LLC, a registered investment advisor, dedicating full-time hours to financial planning and investment management. Ashlea is also a licensed insurance agent with Kaufman Rossin Insurance Services, spending about 10-20% of her time in that role.

Employment History
Current Registrations
Integrity Alliance, LLC.Broker
November 2025 - Present · 6 mos
Kaufman Rossin Wealth, LLC
September 2024 - Present · 1 yr 8 mos
Previous Registrations
Lion Street Financial, LLCBroker
October 2024 - November 2025 · 1 yr 1 mo
Truist Advisory Services, INC.
August 2016 - October 2023 · 7 yrs 2 mos
Suntrust Investment Services, INC.
December 2012 - December 2016 · 4 yrs
Truist Investment Services, INC.Broker
November 2012 - October 2023 · 10 yrs 11 mos
State Registrations3 states
CAFLTX
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.