RL
CFP
RL
CFP

River Li

11 Years of Experience
Cupertino, CA
Broker

River Li is a CFP-designated registered investment advisor at Morgan Stanley, based in Cupertino, CA, with 11 years of industry experience. River is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Alternative Investments, High Net Worth, Investment Management, Retirement Planning. Their firm serves 2,703,720 clients with $2000B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
23172 advisors
Number of Clients
2,703,720 clients
Average Client Portfolio
$726K average
Assets Under Management
$1961.9B

Fee Structure

Investment management only (planning not offered)

Morgan Stanley Smith Barney LLC charges a fee for its consulting services, which is generally payable quarterly in advance. The maximum fee for the services is $500,000, and fees are negotiable between the client and their private wealth advisor.

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Location

20400 Stevens Creek Boulevard, Suite 350, Cupertino, CA, 95014

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

River owns rental property in San Jose, CA since October 2023. River spends minimal time on this investment-related activity.

Employment History
Current Registrations
Morgan Stanley
January 2026 - Present · 9 mos
Morgan StanleyBroker
January 2026 - Present · 9 mos
Previous Registrations
Wells Fargo Advisors
April 2024 - January 2026 · 1 yr 9 mos
Wells Fargo Clearing Services, LLCBroker
April 2024 - January 2026 · 1 yr 9 mos
Charles Schwab & CO., INC.
December 2021 - January 2024 · 2 yrs 1 mo
Charles Schwab & CO., INC.Broker
October 2021 - January 2024 · 2 yrs 3 mos
Wells Fargo Clearing Services, LLCBroker
September 2014 - October 2021 · 7 yrs 1 mo
State Registrations23 states
CACODEFLGAHIIDINKYMAMDMONCNVNYOHORSCSDTXWAWIWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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