SJ
CFP
SJ
CFP

Sierra Jones

9 Years of Experience
Denver, CO
Broker

Sierra Jones is a CFP-designated registered investment advisor at Robert W. Baird & CO. Incorporated, based in Denver, CO, with 9 years of industry experience. Their practice areas include Investment Management. Their firm serves 228,442 clients with $340B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
2566 advisors
Number of Clients
228,442 clients
Average Client Portfolio
$1.5M average
Assets Under Management
$342.1B

Fee Structure

Baird offers several investment management programs, each with its own fee structure. Because the fees vary significantly depending on the program chosen, it is not possible to provide a single, concise fee summary. Clients should consult the full brochure or their financial advisor for details on specific programs.

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Location

210 University Boulevard, Ste 800, Denver, CO, 80206

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Sierra is a Senior Regional Director at RiverFront Investment Group, dedicating full-time hours to creating and servicing relationships. She also works a few hours per week as a Registered Representative for ALPS Distributors, marketing and selling RiverFront Funds.

Employment History
Current Registrations
Robert W. Baird & CO. IncorporatedBroker
September 2025 - Present · 10 mos
Robert W. Baird & CO. Incorporated
September 2025 - Present · 10 mos
Previous Registrations
Riverfront Investment Group, LLC
December 2019 - August 2025 · 5 yrs 8 mos
Alps Distributors, INC.Broker
December 2019 - July 2025 · 5 yrs 7 mos
Northern Trust Investments, Incorporated
December 2017 - November 2019 · 1 yr 11 mos
Northern Trust Securities, INC.Broker
November 2017 - October 2019 · 1 yr 11 mos
Robert W. Baird & CO. Incorporated
October 2017 - December 2017 · 2 mos
Robert W. Baird & CO. IncorporatedBroker
December 2016 - December 2017 · 1 yr
State Registrations2 states
COND
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.