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Juliet Cardona

9 Years of Experience
San Diego, CA
Sells Insurance

Juliet Cardona is a registered investment advisor at Simplicity Wealth, based in San Diego, CA, with 9 years of industry experience. Juliet operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Financial Planning & Coaching, High Net Worth, Investment Management, Retirement Planning. Their firm serves 5,619 clients with $3.6B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
168 advisors
Number of Clients
5,619 clients
Average Client Portfolio
$640K average
Assets Under Management
$3.6B

Fee Structure

Minimum Investment:None

Simplicity Wealth's fees are based on a percentage of your assets under management, ranging from 0.10% to 2.00%. The specific fee depends on the services selected by your advisor. The fees cover investment management, research, monitoring, and other operational services. Additional fees may include model manager fees, custodial fees, and transaction fees. Simplicity Wealth also offers proprietary model portfolios.

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Location

San Diego, CA

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

Juliet was a partner at David White & Associates until 2021, marketing fixed insurance products and services, and now spends minimal time as the owner/CEO of Juliet Cardona Coaching, helping individuals with their finances. She also handles trust administration for her aunt's estate.

Employment History
Current Registrations
Simplicity Wealth
February 2025 - Present · 1 yr 3 mos
Previous Registrations
Lifepro Asset Management
January 2022 - February 2025 · 3 yrs 1 mo
Ameritas Advisory Services, LLC
November 2021 - January 2022 · 2 mos
Ameritas Advisory Services
August 2016 - November 2021 · 5 yrs 3 mos
Ameritas Investment Company, LLCBroker
July 2016 - January 2022 · 5 yrs 6 mos
State Registrations3 states
CALATX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.