George Cole
George Cole is a CFP-designated registered investment advisor at Equitable Advisors, LLC, based in Southport, NC, with 48 years of industry experience. George operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Retirement Planning, and 1 more. Their firm serves 69,432 clients with $38B in assets under management.
Compensation
Firm Size
Number of Clients
Average Client Portfolio
Assets Under Management
Fee Structure
Equitable Advisors offers investment management through LPL Financial programs and third-party asset managers (TAMPs). Fees vary depending on the program and assets invested.
For LPL programs like SAM, fees are based on a percentage of your portfolio. In some cases, you can choose whether to pay transaction charges directly or have the advisor pay them, which affects the overall advisory fee.
When using TAMPs, the fees are determined by the TAMP and a portion is paid to Equitable Advisors. The specific fees, minimums, and arrangements vary by TAMP, so it's important to review their brochures.
Equitable Advisors also offers ERISA fiduciary services to retirement plans, with fees determined by the specific services provided.
Location
Southport, NC
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Regulatory History (2)
Customer Dispute
May 2014Customer Dispute
October 2009Other Business ActivitiesSells Insurance
George is a licensed insurance agent offering fixed insurance products, including life insurance, annuities, disability insurance, long-term care insurance, and Medicare supplements, dedicating a few hours per week. He is also the co-owner of Heritage Advisory Group, Inc., spending about 10-20% of his time there, and a board member at Calvary Church, spending minimal time.
Employment History
Current Registrations
Equitable Advisors, LLC
Previous Registrations
Prosperity Capital Advisors
Heritage Advisory Group, INC.
Next Financial Group, INC.
Next Financial Group, INC.Broker
Grant Williams L.P.Broker
Grant Williams L.P.
Heritage Advisory Group, INC.
Fsc Securities Corporation
Fsc Securities CorporationBroker
Capital Analysts, IncorporatedBroker
Tfs Securities, INC.Broker
Royal Alliance Associates, INC.Broker
Integrated Resources Equity CorporationBroker
Cardell & Associates, IncorporatedBroker
Independent Financial Planners CorporationBroker
State Registrations3 states
You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.