Gerald Fasanella
Gerald Fasanella is a registered investment advisor at Heron Equity Management, LLC, based in Indialantic, FL, with 42 years of industry experience. Gerald operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, High Net Worth, Insurance Planning, and 3 more. Their firm serves 36 clients with $5.2M in assets under management.
Compensation
Firm Size
Number of Clients
Average Client Portfolio
Assets Under Management
Fee Structure
Heron Equity Management offers several investment management options, each with different fee structures:
- Direct Asset Management: 2% of your portfolio per year.
- Co-Advisor Services (with Gradient Investments): Fees range from 1.00% to 2.00% annually, split between Heron Equity Management and Gradient Investments, depending on the portfolio type (Strategic, Tactical, Allocation & Defined Outcome, Preservation). There is also a Client Directed Account option with a flat $300 annual fee.
- Third Party Managers (VestGen): Fees range from 1.10% to 1.80% annually, split between Heron Equity Management and VestGen, depending on the amount you invest.
- Annuity and Life Management: Up to 1.5% of the assets managed annually.
- Performance-Based Fees: 2% of your portfolio or 20% of the annual portfolio performance above 8%.
Location
442 4th Avenue, Indialantic, FL, 32903
Get directionsHistory
Regulatory History (7)
Customer Dispute
December 2020Customer Dispute
July 2020Customer Dispute
October 2011Customer Dispute
March 2010Customer Dispute
January 2008Customer Dispute
April 1990Customer Dispute
January 1989Other Business ActivitiesSells Insurance
Gerald is a sole proprietor and insurance agent selling fixed insurance products since April 2023. This activity takes minimal time.
Employment History
Current Registrations
Heron Equity Management, LLC
Previous Registrations
Cetera Advisors LLC
Cetera Advisors LLCBroker
Next Financial Group, INC.Broker
Next Financial Group, INC.
LPL Financial CorporationBroker
LPL Financial Corporation
Mutual Service Corporation
Mutual Service CorporationBroker
Aig Financial Advisors, INC.
Aig Financial Advisors, INC.Broker
Sunamerica Securities, INC.
Sunamerica Securities, INC.Broker
Sunamerica Securities, INC.Broker
Anchor Management Group, INC.Broker
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
Merrill Lynch, Pierce, Fenner & Smith, INC.Broker
State Registrations1 state
You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.