Dana Whiting Financial, LLC is a registered investment advisor based in Scottsdale, Arizona. Instead of managing investment portfolios directly, the firm specializes in connecting clients with unaffiliated third-party money managers who handle day-to-day trading and portfolio monitoring. Dana Whiting Financial acts as a communication bridge between clients and these third-party managers, answering questions and reviewing account objectives. The firm does not have discretionary trading authority or custody of client funds. Dana Whiting Financial is compensated through solicitor fees paid directly by the third-party money managers as a percentage of the overall advisory fee charged. Because compensation varies among third-party managers, the firm has a conflict of interest in recommending managers that offer more favorable referral arrangements. Principal Matthew S. Dana also practices law and operates several separate business entities.
Dana Whiting Financial does not charge management fees directly. Instead, clients pay fees to third-party money managers, who then share a portion of those fees with Dana Whiting Financial.