M1 Advisory Services offers non-discretionary investment advisory services delivered exclusively through M1 Advisor, an artificial intelligence-powered system integrated into the M1 Platform (website and mobile application). M1 Advisory Services does not provide in-person meetings, telephone consultations, or human-generated financial advice. Instead, automated algorithms and large language models analyze your financial profile, goals, and risk tolerance to generate personalized investment recommendations for your brokerage account. You retain full control and must manually approve and execute any trades. M1 Advisory Services is a wholly owned subsidiary of M1 Holdings and operates in close connection with an affiliated broker-dealer, M1 Finance. The firm primarily focuses on portfolio guidance and investment allocation for individuals using the M1 Platform.
Fee Structure
Portfolio-Based Fees (Flat)
| Portfolio Value | Annual Fee |
|---|---|
| Any | 0.20% |
The annual advisory fee is up to 0.20% of assets. The firm may waive or reduce fees at its discretion.