DSM Financial is a registered investment advisor that helps individuals and businesses by connecting them with third-party money managers and independent registered investment advisors who handle portfolio management. DSM Financial provides ongoing oversight of these managers, helps clients update their goals, and offers a complimentary financial plan as part of the service. In addition to investment manager referrals, DSM Financial offers comprehensive financial planning covering areas such as retirement strategies, net worth statements, cash flow analysis, risk management, tax reduction, and estate preservation. DSM Financial also provides retirement plan consulting services for qualified plans like 401(k)s and pensions. The firm's founder, Michael C. Moller, is also an independent licensed insurance agent, which creates a conflict of interest when recommending insurance products.
Fee Structure
DSM Financial does not manage client portfolios directly. Instead, the firm refers clients to third-party money managers, such as ChangePath and Steele Capital Management, who charge their own fees for investment management:
- ChangePath — Charges a portfolio management fee of up to 1.75% annually of the assets under management, of which DSM Financial receives 1.00%. ETF-only accounts charge a platform fee of up to 0.35%, and unified managed accounts charge up to 0.75%. Non-managed accounts cost a flat $6.25 per month.
- Steele Capital Management — Charges an annual fee negotiated as a percentage of the market value of managed assets, not to exceed 1.5%. DSM Financial receives 50% of this annual fee.