Etu Financial

Etu Financial is a fee-only investment advisory firm that manages investment portfolios on a discretionary basis while combining this service with proactive, tax-integrated planning. Operating under the legal entity AlwaysOnTax, LLC, the firm is led by Eric Etu, who serves as the sole investment adviser representative and is also an Enrolled Agent providing separate income tax preparation, bookkeeping, and payroll services. Etu Financial focuses on individuals, families, self-employed individuals, and small business owners. The firm’s investment strategy relies on modern portfolio theory and strategic asset allocation, primarily using low-cost, diversified exchange-traded funds and mutual funds, with occasional use of individual securities and exchange-listed options for risk management. Financial planning is included at no additional cost for clients who engage the firm for investment management, covering both managed assets and external financial matters such as real estate disposition, insurance, and employer retirement plans. For clients who do not want investment management, the firm offers stand-alone financial planning services. Etu Financial acts legally required to act in your best interest at all times when providing investment advice, does not sell commission-based products, and does not participate in wrap fee programs.