CW
CFP
CW
CFP

Craig Watanabe

42 Years of Experience
La Canada, CA
BrokerSells Insurance

Craig Watanabe is a CFP-designated registered investment advisor at Diversify Advisory Services, LLC, based in La Canada, CA, with 42 years of industry experience. Craig operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Financial Planning & Coaching, High Net Worth, Investment Management, and 1 more. Their firm serves 3,698 clients with $3.2B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
111 advisors
Number of Clients
3,698 clients
Average Client Portfolio
$867K average
Assets Under Management
$3.2B

Fee Structure

Planning is included in investment management (also available separately)

Diversify Advisory Services charges a fee based on the value of your investments. The exact fee depends on the platform and the advisor you work with. Fees are negotiable, with a maximum annual rate of 1.75% for AMS, OMS, and DMS platforms. The Wealth Accumulator Strategy has a maximum fee of 1.00%. Envestnet Portfolio Solutions has a maximum fee of 2.00%. Pontera Retirement Solutions has a maximum fee of 2.00%. These fees do not include custodial fees or underlying investment fees. Some platforms also have strategy fees.

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Location

La Canada, CA

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Craig is an insurance agent selling non-variable insurance since 2017, dedicating minimal time during business hours. He also works as a compliance consultant for RIA Compliance Firm, LLC and Willow Creek Compliance Consulting, spending about 10-20% of his time on these activities.

Employment History
Current Registrations
Diversify Advisory Services, LLC
September 2023 - Present · 2 yrs 8 mos
Dfpg Investments, LLCBroker
October 2017 - Present · 8 yrs 7 mos
Previous Registrations
Dfpg Investments, LLC
April 2018 - December 2023 · 5 yrs 8 mos
American Financial Network Advisory Services, LLC
August 2017 - July 2018 · 11 mos
Pension Architects Advisory Group, LLC
June 2011 - September 2013 · 2 yrs 3 mos
United Planners' Financial Services of America a Limited PartnerBroker
October 2009 - November 2017 · 8 yrs 1 mo
Nrp Advisors, INC.
October 2008 - October 2009 · 1 yr
Penniall & Associates
October 2008 - August 2017 · 8 yrs 10 mos
Penniall & Associates, INC.
July 2008 - November 2008 · 4 mos
Nrp Financial, INC.Broker
May 2008 - October 2009 · 1 yr 5 mos
Nrp Financial, INC.
May 2008 - October 2008 · 5 mos
Myclearing.com, LLCBroker
April 2001 - January 2002 · 9 mos
Western International Securities
February 2000 - October 2009 · 9 yrs 8 mos
Western International Securities, INC.Broker
July 1996 - October 2009 · 13 yrs 3 mos
Baraban Securities, INC.Broker
August 1983 - August 1996 · 13 yrs
State Registrations4 states
CAMANYOR
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Craig Watanabe - Financial Advisor | TrueAdvisor