BH
BH

Brian Horiuchi

37 Years of Experience
San Jose, CA
1 DisclosureBroker

Brian Horiuchi is a registered investment advisor at United Planners' Financial Services of America a Limited Partner, based in San Jose, CA, with 37 years of industry experience. Brian is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Charitable Giving, Education Planning, Estate Planning, Financial Planning & Coaching, and 4 more. Their firm serves 30,369 clients with $13B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
509 advisors
Number of Clients
30,369 clients
Average Client Portfolio
$421K average
Assets Under Management
$12.8B

Fee Structure

Minimum Investment:$10K
Planning is included in investment management (also available separately)

United Planners does not set a firm-wide investment management fee schedule. Instead, your advisor will determine an advisory fee based on the complexity of your portfolio, the services provided, and the platform used.

  • The maximum annual advisory fee cannot exceed 3% of your portfolio.
  • Depending on the account type (such as Pershing UPlan or third-party custodian accounts), there may be additional administration or program fees ranging from 0.05% to 0.19% per year, or flat monthly fees (such as $8 per month for certain custodian accounts).
  • Your advisor will discuss and agree upon the specific fee structure with you before managing your investments.
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Location

5890 Silver Creek Valley Road, San Jose, CA, 95138

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
January 2001
Settled
Other Business Activities

Brian serves as a trustee for the Ben Y and Marge T Horiuchi Family Trust, reviewing trust assets. This investment-related activity requires minimal time.

Employment History
Current Registrations
Pfg Advisors
March 2025 - Present · 1 yr 7 mos
Previous Registrations
Osaic Wealth, INC.Broker
March 2025 - November 2025 · 8 mos
Cuso Financial Services, L.P.
December 2002 - March 2025 · 22 yrs 3 mos
Cuso Financial Services, L.P.Broker
November 2001 - March 2025 · 23 yrs 4 mos
CueBroker
July 1998 - November 2001 · 3 yrs 4 mos
Financial Horizons Securities CorporationBroker
December 1994 - October 1995 · 10 mos
Citicorp Investment ServicesBroker
February 1994 - July 1998 · 4 yrs 5 mos
Guardian Investor Services CorporationBroker
August 1992 - April 1995 · 2 yrs 8 mos
Equico Securities, INC.Broker
October 1991 - March 1992 · 5 mos
The Equitable Life Assurance Society of the United StatesBroker
October 1991 - March 1992 · 5 mos
Mimlic Sales CorporationBroker
March 1991 - October 1991 · 7 mos
Lincoln Financial Advisors CorporationBroker
November 1987 - November 1991 · 4 yrs
The Lincoln National Life Insurance CompanyBroker
November 1987 - November 1991 · 4 yrs
Lincoln National Pension Insurance CompanyBroker
November 1987 - January 1989 · 1 yr 2 mos
State Registrations12 states
AZCACOIAMDMINCNYORUTWAWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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