RR
ChFC
RR
ChFC

Robert Rainey

38 Years of Experience
Lake Forest, CA
BrokerSells Insurance

Robert Rainey is a ChFC-designated registered investment advisor at Integrity Alliance, LLC, based in Lake Forest, CA, with 38 years of industry experience. Robert operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 14,148 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
457 advisors
Number of Clients
14,148 clients
Average Client Portfolio
$170K average
Assets Under Management
$2.4B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

Integrity Alliance offers investment management through various programs.

Edge Program:

  • Fees include a program fee (up to 0.35% annually), an advisor fee (up to 2.00% annually), and potential third-party sub-advisor fees.

Select Program:

  • Fees range from 1.00% to 2.80% annually on the first $1,000,000, 1.00% to 2.20% on the next $2,000,000, and 0.50% to 1.75% on assets over $3,000,000.
  • A 0.10% trading platform fee is added to the maximum account fee for accounts with the broker-dealer arm.

Fees are assessed on all assets, including cash and money market balances. Margin accounts may incur additional fees. Fees are typically charged quarterly in advance, pro-rated for mid-quarter openings, and adjusted for significant deposits or withdrawals.

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Location

23201 Lake Center Dr, Ste 207, Lake Forest, CA, 92630

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Robert is the principal of Paydesign LLC, providing software for company bonus plan management, and a sole proprietor offering consulting services outside of VisionLink's scope. He also owns VisionLink Corporate Insurance Services, LLC, VisionLink Digital, Inc., and VisionLink Advisory Group, Inc., and brokers non-variable insurance products, dedicating nearly full-time hours to VisionLink Advisory Group.

Employment History
Current Registrations
Integrity Alliance, LLC
November 2025 - Present · 6 mos
Integrity Alliance, LLC.
November 2025 - Present · 6 mos
Integrity Alliance, LLC.Broker
November 2025 - Present · 6 mos
Previous Registrations
Lion Street Advisors, LLC
May 2020 - November 2025 · 5 yrs 6 mos
Lion Street Financial, LLCBroker
May 2020 - November 2025 · 5 yrs 6 mos
M Holdings Securities, INC.
June 2010 - May 2020 · 9 yrs 11 mos
M Holdings Securities, INC.Broker
January 2007 - May 2020 · 13 yrs 4 mos
Visionlink Financial Advisors, INC.
February 1998 - April 2011 · 13 yrs 2 mos
Signator Investors, INC.Broker
March 1988 - January 2007 · 18 yrs 10 mos
John Hancock Mutual Life Insurance CompanyBroker
March 1988 - May 1997 · 9 yrs 2 mos
State Registrations13 states
ARAZCACTIALANCNVOHPATXUTWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.