WC
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William Cooney

37 Years of Experience
Allendale, NJ
Broker

William Cooney is a registered investment advisor at Strategic Advisers LLC, based in Allendale, NJ, with 37 years of industry experience. William operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Financial Planning & Coaching, Retirement Planning. Their firm serves 2,031,770 clients with $1100B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
17027 advisors
Number of Clients
2,031,770 clients
Average Client Portfolio
$525K average
Assets Under Management
$1067.7B

Fee Structure

Minimum Investment:$50K
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.25%
$500K - $1.0M1.10%
$1.0M - $2.0M0.90%
$2.0M - $5.0M0.70%
$5M+0.50%

Fidelity Advisory Services: 1.10% on all assets. Wealth Management and Private Wealth Management: tiered fees as described above. Fees are subject to change and can be negotiated for certain accounts. Additional fees of up to 0.40% may apply for SMA Sleeves where advisory services are not provided solely by a Strategic Advisers affiliate.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

Allendale, NJ

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Employment History
Current Registrations
Strategic Advisers LLC
March 2025 - Present · 1 yr 2 mos
Fidelity Brokerage Services LLC
October 2013 - Present · 12 yrs 7 mos
Fidelity Brokerage Services LLCBroker
October 2013 - Present · 12 yrs 7 mos
Previous Registrations
Fidelity Personal and Workplace Advisors
July 2018 - March 2025 · 6 yrs 8 mos
Strategic Advisers LLC
November 2013 - July 2018 · 4 yrs 8 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
January 2010 - October 2013 · 3 yrs 9 mos
Merrill Lynch, Pierce, Fenner & Smith Incorporated
January 2010 - October 2013 · 3 yrs 9 mos
Morgan Stanley Smith Barney LLC
July 2009 - February 2010 · 7 mos
Morgan Stanley Smith BarneyBroker
June 2009 - February 2010 · 8 mos
Morgan Stanley & CO. IncorporatedBroker
April 2007 - June 2009 · 2 yrs 2 mos
Morgan Stanley Dw INC.Broker
September 2006 - April 2007 · 7 mos
Citigroup Global Markets INC.Broker
August 2001 - October 2006 · 5 yrs 2 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
February 1996 - August 2001 · 5 yrs 6 mos
The Dreyfus Service CorporationBroker
September 1988 - January 1996 · 7 yrs 4 mos
State Registrations23 states
CACOCTDCDEFLGAMAMDMEMNMOMTNCNJNMNYOHPASCTNTXWA
AdvisorBrokerBoth

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Exams
No exam information available for this advisor.