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Loay Naser

Diversify Advisory Services, LLC
34 Years of Experience
San Jose, CA
1 DisclosureBrokerSells Insurance
View SEC Summary
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Loay Naser is a registered investment advisor at Diversify Advisory Services, LLC, based in San Jose, CA, with 34 years of industry experience. Loay is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Alternative Investments, Annuities, Business Owners, Charitable Giving, and 11 more. Their firm serves 5,322 clients with $4.6B in assets under management.

Diversify Advisory Services, LLC
Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
115 advisors
Number of Clients
5,322 clients
Average Client Portfolio
$874K average
Assets Under Management
$4.6B

Fee Structure

Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.00%
$500K - $1.0M1.00%
$1.0M - $2.0M0.85%
$2.0M - $3.0M0.85%
$3.0M - $4.0M0.70%
$4.0M - $5.0M0.70%
$5M+0.50%

Advisory fees are negotiable and maximum annual rates are capped at 2.00% across most platforms. Certain platforms include additional strategy fees ranging from 0.15% to 0.75%.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
—
View Full SEC Brochure

Location

1764 the Alameda San Jose, San Jose, CA, 95126

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Employment Separation After Allegations
September 2009
View Full SEC ReportHow to Read Disclosures
Other Business ActivitiesSells Insurance

Loay is involved in various business activities, including fixed insurance sales, investment strategy as a managing member of GWP Capital LLC, real estate ownership, and serving as a board member/consultant for Coro Global. He also owns and operates several other businesses, including a pita chip company, boat leasing companies, and a hospitality group, dedicating about 10% of his time to the hospitality group.

Employment History
Current Registrations
Diversify Advisory Services, LLC
December 2023 - Present · 2 yrs 10 mos
Dfpg Investments, LLC
December 2015 - Present · 10 yrs 10 mos
Dfpg Investments, LLCBroker
December 2015 - Present · 10 yrs 10 mos
Previous Registrations
Dfpg Investments, LLC
December 2015 - July 2024 · 8 yrs 7 mos
First Allied Advisory Services, INC.
July 2012 - December 2015 · 3 yrs 5 mos
First Allied Securities, INC.
February 2010 - July 2012 · 2 yrs 5 mos
First Allied Securities, INC.Broker
February 2010 - December 2015 · 5 yrs 10 mos
Metlife Securities INC.
July 1997 - October 2009 · 12 yrs 3 mos
Metlife Securities INC.Broker
May 1992 - October 2009 · 17 yrs 5 mos
Metropolitan Life Insurance CompanyBroker
May 1992 - July 2007 · 15 yrs 2 mos
State Registrations21 states
ALCACODEFLGAHIINMAMDNCNJNVNYOHPASDTNTXWAWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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