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Loay Naser

33 Years of Experience
Sandy, UT
1 DisclosureBrokerSells Insurance

Loay Naser is a registered investment advisor at Diversify Advisory Services, LLC, based in Sandy, UT, with 33 years of industry experience. Loay operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Financial Planning & Coaching, High Net Worth, Investment Management, and 1 more. Their firm serves 3,698 clients with $3.2B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
111 advisors
Number of Clients
3,698 clients
Average Client Portfolio
$867K average
Assets Under Management
$3.2B

Fee Structure

Planning is included in investment management (also available separately)

Diversify Advisory Services charges a fee based on the value of your investments. The exact fee depends on the platform and the advisor you work with. Fees are negotiable, with a maximum annual rate of 1.75% for AMS, OMS, and DMS platforms. The Wealth Accumulator Strategy has a maximum fee of 1.00%. Envestnet Portfolio Solutions has a maximum fee of 2.00%. Pontera Retirement Solutions has a maximum fee of 2.00%. These fees do not include custodial fees or underlying investment fees. Some platforms also have strategy fees.

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Location

9017 S Riverside Dr., Suite 210, Sandy, UT, 84070

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History

Regulatory History (1)
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Employment Separation After Allegations
September 2009
Other Business ActivitiesSells Insurance

Loay is involved in various business activities, including fixed insurance sales, investment strategy as a managing member of GWP Capital LLC, real estate ownership, and serving as a board member/consultant for Coro Global. He also owns and operates several other businesses, including a pita chip company, boat leasing companies, and a hospitality group, dedicating about 10% of his time to the hospitality group.

Employment History
Current Registrations
Diversify Advisory Services, LLC
December 2023 - Present · 2 yrs 5 mos
Dfpg Investments, LLC
December 2015 - Present · 10 yrs 5 mos
Dfpg Investments, LLCBroker
December 2015 - Present · 10 yrs 5 mos
Previous Registrations
Dfpg Investments, LLC
December 2015 - July 2024 · 8 yrs 7 mos
First Allied Advisory Services, INC.
July 2012 - December 2015 · 3 yrs 5 mos
First Allied Securities, INC.
February 2010 - July 2012 · 2 yrs 5 mos
First Allied Securities, INC.Broker
February 2010 - December 2015 · 5 yrs 10 mos
Metlife Securities INC.
July 1997 - October 2009 · 12 yrs 3 mos
Metlife Securities INC.Broker
May 1992 - October 2009 · 17 yrs 5 mos
Metropolitan Life Insurance CompanyBroker
May 1992 - July 2007 · 15 yrs 2 mos
State Registrations18 states
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AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.