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Eugene Rooney

30 Years of Experience
New York, NY
1 DisclosureBrokerSells Insurance

Eugene Rooney is a registered investment advisor at Equitable Advisors, LLC, based in New York, NY, with 30 years of industry experience. Eugene operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Retirement Planning, and 1 more. Their firm serves 69,432 clients with $38B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
4570 advisors
Number of Clients
69,432 clients
Average Client Portfolio
$548K average
Assets Under Management
$38.0B

Fee Structure

Planning is included in investment management (also available separately)

Equitable Advisors offers investment management through LPL Financial programs and third-party asset managers (TAMPs). Fees vary depending on the program and assets invested.

For LPL programs like SAM, fees are based on a percentage of your portfolio. In some cases, you can choose whether to pay transaction charges directly or have the advisor pay them, which affects the overall advisory fee.

When using TAMPs, the fees are determined by the TAMP and a portion is paid to Equitable Advisors. The specific fees, minimums, and arrangements vary by TAMP, so it's important to review their brochures.

Equitable Advisors also offers ERISA fiduciary services to retirement plans, with fees determined by the specific services provided.

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Location

1290 Avenue of the Americas, 4th Fl, New York, NY, 10104

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
September 2015
Withdrawn
Other Business ActivitiesSells Insurance

Eugene is a trustee for a life insurance policy and also an independent agent selling fixed insurance products. The filing does not specify the time commitment for these activities.

Employment History
Current Registrations
Equitable Advisors, LLC
December 2023 - Present · 2 yrs 9 mos
Equitable Advisors, LLC
December 2023 - Present · 2 yrs 9 mos
Equitable Advisors, LLCBroker
December 2023 - Present · 2 yrs 9 mos
Previous Registrations
Ameriprise Financial Services, LLCBroker
December 2018 - July 2022 · 3 yrs 7 mos
Ameriprise Financial Services, LLC
November 2018 - July 2022 · 3 yrs 8 mos
Wells Fargo Clearing Services, LLC
November 2017 - December 2018 · 1 yr 1 mo
Wells Fargo Clearing Services, LLCBroker
June 2008 - December 2018 · 10 yrs 6 mos
Wells Fargo Advisors, LLC
June 2008 - December 2013 · 5 yrs 6 mos
UBS Financial Services INC.
May 2002 - July 2008 · 6 yrs 2 mos
UBS Financial Services INC.Broker
March 2001 - July 2008 · 7 yrs 4 mos
Dean Witter Reynolds INC.Broker
September 1997 - March 2001 · 3 yrs 6 mos
Smith Barney INC.Broker
August 1994 - September 1997 · 3 yrs 1 mo
Prudential Securities IncorporatedBroker
March 1994 - March 1994 · 0 mos
L.C. Wegard & CO., INC.Broker
October 1993 - February 1994 · 4 mos
State Registrations4 states
FLNJNYOH
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.