TU
CFP
TU
CFP

Trace Udall

31 Years of Experience
Mesa, AZ
BrokerSells Insurance

Trace Udall is a CFP-designated registered investment advisor at Kestra Advisory Services, LLC, based in Mesa, AZ, with 31 years of industry experience. Trace is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Annuities, Education Planning, Estate Planning, Insurance Planning, and 3 more. Their firm serves 117,403 clients with $80B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
1456 advisors
Number of Clients
117,403 clients
Average Client Portfolio
$680K average
Assets Under Management
$79.8B

Fee Structure

Minimum Investment:$10K
Investment management only (planning not offered)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any2.50%

Asset-based fees range up to 2.5% of assets under management and are negotiable based on account size, registration type, and services provided.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Trace is involved in several business activities, including fixed insurance sales, Udall Financial LLC (an operating company for securities, investment advisory, and insurance), Cleveland Enterprises North America LLC (commercial real estate), Hoosiers LLC (insurance business), Renovate LLC (general contracting and real estate), Biltmore Travel LLC (travel agency), and TSAF LLC (online retail). These activities take up minimal time each.

Employment History
Current Registrations
Kestra Investment Services, LLCBroker
August 2025 - Present · 1 yr 2 mos
Kestra Advisory Services, LLC
August 2025 - Present · 1 yr 2 mos
Previous Registrations
Commonwealth Financial NetworkBroker
August 2014 - August 2025 · 11 yrs
Commonwealth Financial Network
August 2014 - August 2025 · 11 yrs
LPL Financial LLC
June 1998 - August 2014 · 16 yrs 2 mos
LPL Financial LLCBroker
June 1998 - August 2014 · 16 yrs 2 mos
United Pacific Securities, INC.Broker
June 1996 - June 1998 · 2 yrs
Laguna Securities, INC.Broker
August 1995 - June 1996 · 10 mos
Royal Alliance Associates, INC.Broker
January 1995 - May 1995 · 4 mos
State Registrations13 states
AZCACOHIILMIMONMSDTXUTWAWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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