HS
CFP
HS
CFP

Heather Story

6 Years of Experience
Sacramento, CA
1 DisclosureBroker

Heather Story is a CFP-designated registered investment advisor at LPL Financial LLC, based in Sacramento, CA, with 6 years of industry experience. Their practice areas include Investment Management. Their firm serves 1,676,192 clients with $620B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
27420 advisors
Number of Clients
1,676,192 clients
Average Client Portfolio
$369K average
Assets Under Management
$618.9B

Fee Structure

Minimum Investment:$1K
Investment management only (planning not offered)

LPL Financial, along with your advisor, charges an annual fee based on the value of your account. This fee covers asset management, administrative, and custodial services. The fee is negotiable, but the maximum is 2.50% per year, paid quarterly in advance. LPL may share a portion of this fee with your advisor.

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Location

333 University Ave Ste 200 #84, Sacramento, CA, 95825

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History

Regulatory History (1)
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Financial
December 2017
Final
Other Business Activities

Heather operates under the DBA Genesis Planning and Wealth Management for her LPL business. This investment-related activity takes nearly full-time hours.

Employment History
Current Registrations
LPL Financial LLC
January 2025 - Present · 1 yr 8 mos
LPL Financial LLCBroker
January 2025 - Present · 1 yr 8 mos
Previous Registrations
Edward Jones
November 2019 - January 2025 · 5 yrs 2 mos
Edward JonesBroker
November 2019 - January 2025 · 5 yrs 2 mos
State Registrations16 states
AZCACOGAIDKSMAMINCNMNVORTNTXWAWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.