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William Shefte

24 Years of Experience
Charlotte, NC
BrokerSells Insurance

William Shefte is a registered investment advisor at Sb Advisory, LLC, based in Charlotte, NC, with 24 years of industry experience. William operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Investment Management, Retirement Planning. Their firm serves 1,574 clients with $400M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
35 advisors
Number of Clients
1,574 clients
Average Client Portfolio
$257K average
Assets Under Management
$404.8M

Fee Structure

Minimum Investment:None
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K2.50%
$500K - $1.0M2.00%
$1.0M - $2.0M1.75%
$2.0M - $5.0M1.50%
$5M+1.25%

Fees are negotiable. For Advisor Choice Program/AssetMark Programs/Brinker Capital, clients will be charged the money manager's fee schedule plus an additional negotiable fee of up to 1.25% to SB Advisory. Total fees do not exceed 2.50% of assets under management. For Flexible Plan Investments, the total advisory fee will not exceed 1.5% annually.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

10643 Kettering Drive, Suite 114, Charlotte, NC, 28226

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

William owns Gold Leaf Financial and Gold Leaf Productions, Inc., and acts as an arbitrator and mediator. He also sells non-variable insurance, Medicare, and long-term care insurance products, and is involved with the Charlotte Southern Lions Club and its foundation, dedicating minimal time to each of these activities.

Employment History
Current Registrations
Sb Advisory, LLC
May 2025 - Present · 1 yr
San Blas Securities LLCBroker
May 2025 - Present · 1 yr
San Blas Securities LLC
May 2025 - Present · 1 yr
Previous Registrations
Spc
January 2018 - April 2025 · 7 yrs 3 mos
Sigma Financial CorporationBroker
January 2018 - April 2025 · 7 yrs 3 mos
Centaurus Financial, INC.
August 2017 - December 2017 · 4 mos
Centaurus Financial, INC.Broker
January 2016 - December 2017 · 1 yr 11 mos
Securities America, INC.Broker
August 2014 - November 2015 · 1 yr 3 mos
R.M. Stark & CO., INC.Broker
July 2003 - August 2014 · 11 yrs 1 mo
Synergy Investment Group, LLCBroker
May 2002 - June 2003 · 1 yr 1 mo
1717 Capital Management CompanyBroker
October 2001 - March 2002 · 5 mos
AXA Advisors, LLCBroker
March 2001 - September 2001 · 6 mos
State Registrations4 states
FLGANCSC
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.