WR
WR

Willi Reif

24 Years of Experience
Reading, PA
1 DisclosureBrokerSells Insurance

Willi Reif is a registered investment advisor at LPL Financial LLC, based in Reading, PA, with 24 years of industry experience. Willi is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Investment Management, Retirement Planning. Their firm serves 1,986,990 clients with $820B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
28129 advisors
Number of Clients
1,986,990 clients
Average Client Portfolio
$412K average
Assets Under Management
$819.1B

Fee Structure

Minimum Investment:$1K
Investment management only (planning not offered)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any2.50%

The maximum account fee is 2.50% and is negotiable between the client and the advisor. Fees are based on total assets in the account and payable quarterly in advance.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
—
Loading...

Location

Reading, PA

Get directions

History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
April 2007
Denied
Other Business ActivitiesSells Insurance

Willi co-owns rental property since 1990 and owns a property holding company, Keepsake Properties, since 2018. Willi also sells fixed insurance products, including life, health, disability, fixed annuities, and long-term care, dedicating minimal time to this activity, and is a member/financial professional for Sequoia Wealth Solutions LLC, spending about half their time there.

Employment History
Current Registrations
LPL Financial LLC
August 2025 - Present · 1 yr 2 mos
LPL Financial LLCBroker
August 2025 - Present · 1 yr 2 mos
LPL Financial LLC
August 2025 - Present · 1 yr 2 mos
Previous Registrations
Cetera Investment Advisers LLC
June 2023 - August 2025 · 2 yrs 2 mos
Cetera Wealth Services, LLCBroker
June 2021 - August 2025 · 4 yrs 2 mos
Cetera Advisor Networks LLC
June 2021 - June 2023 · 2 yrs
Voya Financial Advisors, INC.
May 2006 - June 2021 · 15 yrs 1 mo
Voya Financial Advisors, INC.Broker
March 2006 - June 2021 · 15 yrs 3 mos
Pruco Securities, LLC.Broker
March 2002 - March 2006 · 4 yrs
State Registrations8 states
DEGAINMDNHNJPASC
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
More Advisors