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Willi Reif

23 Years of Experience
Reading, PA
1 DisclosureBrokerSells Insurance

Willi Reif is a registered investment advisor at LPL Financial LLC, based in Reading, PA, with 23 years of industry experience. Their practice areas include Investment Management. Their firm serves 1,676,192 clients with $620B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
27420 advisors
Number of Clients
1,676,192 clients
Average Client Portfolio
$369K average
Assets Under Management
$618.9B

Fee Structure

Minimum Investment:$1K
Investment management only (planning not offered)

LPL Financial, along with your advisor, charges an annual fee based on the value of your account. This fee covers asset management, administrative, and custodial services. The fee is negotiable, but the maximum is 2.50% per year, paid quarterly in advance. LPL may share a portion of this fee with your advisor.

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Location

Reading, PA

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
April 2007
Denied
Other Business ActivitiesSells Insurance

Willi co-owns rental property since 1990 and owns a property holding company, Keepsake Properties, since 2018. Willi also sells fixed insurance products, including life, health, disability, fixed annuities, and long-term care, dedicating minimal time to this activity, and is a member/financial professional for Sequoia Wealth Solutions LLC, spending about half their time there.

Employment History
Current Registrations
LPL Financial LLC
August 2025 - Present · 11 mos
LPL Financial LLCBroker
August 2025 - Present · 11 mos
LPL Financial LLC
August 2025 - Present · 11 mos
Previous Registrations
Cetera Investment Advisers LLC
June 2023 - August 2025 · 2 yrs 2 mos
Cetera Wealth Services, LLCBroker
June 2021 - August 2025 · 4 yrs 2 mos
Cetera Advisor Networks LLC
June 2021 - June 2023 · 2 yrs
Voya Financial Advisors, INC.
May 2006 - June 2021 · 15 yrs 1 mo
Voya Financial Advisors, INC.Broker
March 2006 - June 2021 · 15 yrs 3 mos
Pruco Securities, LLC.Broker
March 2002 - March 2006 · 4 yrs
State Registrations8 states
DEGAINMDNHNJPASC
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.