RH
CFP
RH
CFP

Rhonda Holifield

26 Years of Experience
St. Petersburg, FL
1 Disclosure

Rhonda Holifield is a CFP-designated registered investment advisor at Waverly Advisors, LLC, based in St. Petersburg, FL, with 26 years of industry experience. Rhonda operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Charitable Giving, Education Planning, Estate Planning, and 5 more. Their firm serves 12,463 clients with $28B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
194 advisors
Number of Clients
12,463 clients
Average Client Portfolio
$2.3M average
Assets Under Management
$28.3B

Fee Structure

Planning is included in investment management (also available separately)
Minimum Annual Fee:$5,000

Waverly Advisors charges an advisory fee for managing your investments, calculated as a percentage of the total value of your portfolio. The specific percentage ranges from 0.25% to 1.5% per year, depending on the amount you invest. Some clients pay a flat percentage, while others pay a declining percentage as the portfolio size increases. There may be a minimum annual fee. Some investment strategies, like individual stock strategies, may have an additional 0.25% annual fee.

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RH
Rhonda Holifield

Location

9500 Koger Boulevard North, Suite 104, St. Petersburg, FL, 33702

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
March 2024
Settled
Employment History
Current Registrations
Waverly Advisors, LLC
December 2023 - Present · 2 yrs 5 mos
Previous Registrations
Holifield Financial Advisory Services/prosper Financial Advisers
October 2008 - April 2024 · 15 yrs 6 mos
Holifield Financial Advisory Services, INC
September 2008 - October 2008 · 1 mo
Florida Financial Advisors, INC.
January 2000 - September 2008 · 8 yrs 8 mos
State Registrations2 states
FLMS
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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Contact
Rhonda Holifield