RH
CFP
RH
CFP

Rocio Hernandez

8 Years of Experience
Los Angeles, CA
Broker

Rocio Hernandez is a CFP-designated registered investment advisor at Rockefeller Capital Management, based in Los Angeles, CA, with 8 years of industry experience. Rocio is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Alternative Investments, Annuities, Business Owners, Charitable Giving, and 10 more. Their firm serves 50,292 clients with $100B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
1037 advisors
Number of Clients
50,292 clients
Average Client Portfolio
$2.0M average
Assets Under Management
$99.6B

Fee Structure

Planning is included in investment management (also available separately)
Minimum Annual Fee:$5,000
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any2.00%

Non-discretionary investment advisory and consulting fees are negotiable and max out at 2% of assets under management. Retirement plan services charge up to 1.25% with a $5,000 minimum annual fee.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

1900 Ave of the Stars, Suite 1000, Los Angeles, CA, 90067

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Rockefeller Capital Management
October 2025 - Present · 1 yr
Rockefeller Financial LLCBroker
October 2025 - Present · 1 yr
Rockefeller Capital Management
October 2025 - Present · 1 yr
Previous Registrations
Morgan StanleyBroker
April 2022 - October 2025 · 3 yrs 6 mos
Morgan Stanley
April 2022 - October 2025 · 3 yrs 6 mos
Citigroup Global Markets INC.
July 2019 - June 2021 · 1 yr 11 mos
Citi Private Advisory, LLCBroker
July 2019 - June 2021 · 1 yr 11 mos
Citigroup Global Markets INC.Broker
July 2019 - June 2021 · 1 yr 11 mos
Morgan Stanley
January 2017 - July 2019 · 2 yrs 6 mos
Morgan StanleyBroker
December 2016 - July 2019 · 2 yrs 7 mos
State Registrations17 states
AKCAKYMINENJNVNYOHORPASCTNTXWAWIWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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