TB
CFP
TB
CFP

Todd Barden

35 Years of Experience
Wauwatosa, WI
3 DisclosuresBrokerSells Insurance

Todd Barden is a CFP-designated registered investment advisor at Principal Securities, INC., based in Wauwatosa, WI, with 35 years of industry experience. Todd operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 48,723 clients with $15B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
1680 advisors
Number of Clients
48,723 clients
Average Client Portfolio
$304K average
Assets Under Management
$14.8B

Fee Structure

Investment management only (planning not offered)

Principal Securities offers investment management through third-party money managers. The fees you pay depend on the specific program you choose and the amount you invest.

Under the Investment Adviser arrangement, Principal Securities charges a separate advisory fee, which is negotiable but will not exceed the following:

SEI Investment Management Corporation (Managed Account Solutions):

  • Up to 1.75% annually on assets up to $500,000
  • Up to 1.20% annually on assets between $500,001 and $999,999
  • Up to 1.10% annually on assets of $1 million and up

SEI Investment Management Corporation (Mutual Fund Model Program):

  • Up to 1.75% annually on assets up to $500,000
  • Up to 1.20% annually on assets between $500,001 and $999,999
  • Up to 1.10% annually on assets between $1,000,000 and $2,000,000
  • Up to 0.90% annually on assets of $2,000,001 and up

Fees are collected quarterly.

Under the Promoter arrangement, you don't pay Principal Securities any fees directly. The TPMM calculates and collects all fees and then pays a portion to Principal Securities as a promoter's fee, ranging from 0.07% to 1.5% of assets or up to 50% of the advisory fee.

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Location

10361 W Innovation Dr, Ste 300, Wauwatosa, WI, 53226

Get directions

History

Regulatory History (3)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
March 2010
Settled
Customer Dispute
May 2001
Settled
Customer Dispute
January 1998
Denied
Other Business ActivitiesSells Insurance

Todd is an adjunct lecturer at Marquette University, discussing financial planning and investing, dedicating minimal time. He also sells fixed insurance products including fixed life, fixed annuities, disability insurance, long-term care, group benefits, health, and medical insurance.

Employment History
Current Registrations
Principal Securities, INC.
June 2023 - Present · 2 yrs 11 mos
Principal Securities, INC.Broker
June 2023 - Present · 2 yrs 11 mos
Previous Registrations
Morgan StanleyBroker
July 2016 - March 2023 · 6 yrs 8 mos
Morgan Stanley
July 2016 - March 2023 · 6 yrs 8 mos
UBS Financial Services INC.Broker
October 2011 - August 2016 · 4 yrs 10 mos
UBS Financial Services INC.
October 2011 - August 2016 · 4 yrs 10 mos
Raymond James & Associates, INC.Broker
January 2010 - October 2011 · 1 yr 9 mos
Raymond James & Associates, INC.
January 2010 - October 2011 · 1 yr 9 mos
Midwest Professional Planners, LTD.
January 2005 - December 2005 · 11 mos
AXA Advisors, LLC
April 2001 - January 2010 · 8 yrs 9 mos
AXA Advisors, LLCBroker
October 1990 - January 2010 · 19 yrs 3 mos
The Equitable Life Assurance Society of the United StatesBroker
October 1990 - January 2000 · 9 yrs 3 mos
State Registrations9 states
ALARCAFLILMNNYTXWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Todd Barden - Financial Advisor | TrueAdvisor