TrueAdvisor
TrueAdvisor
BA
CFP · ChFC
BA
CFP · ChFC

Brian Appel

Lido
28 Years of Experience
Red Bank, NJ
View SEC Summary
View SEC Summary

Brian Appel is a CFP, ChFC-designated registered investment advisor at Lido, based in Red Bank, NJ, with 28 years of industry experience. Brian operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Alternative Investments, Annuities, Business Owners, Charitable Giving, and 9 more. Their firm serves 13,800 clients with $43B in assets under management.

Lido
Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
319 advisors
Number of Clients
13,800 clients
Average Client Portfolio
$3.1M average
Assets Under Management
$42.5B

Fee Structure

Minimum Investment:$1M
Investment management only (planning not offered)
Minimum Annual Fee:$10,000
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $2.0M1.25%
$2M+1.00%

Minimum quarterly fee of $2,500 ($10,000 annually) applies. Fees are negotiable based on account size, strategy, and services provided. Acquired firm clients may be subject to different legacy fee schedules.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
—
View Full SEC Brochure

Location

331 Newman Springs Road, One River Center Bldg 3, Suite 213, Red Bank, NJ, 07701

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Lido
June 2022 - Present · 4 yrs 4 mos
Previous Registrations
Charles Schwab & CO., INC.
May 2019 - August 2021 · 2 yrs 3 mos
Charles Schwab & CO., INC.Broker
May 2019 - August 2021 · 2 yrs 3 mos
Fidelity Personal and Workplace Advisors
July 2018 - February 2019 · 7 mos
Strategic Advisers LLC
August 2012 - July 2018 · 5 yrs 11 mos
Fidelity Brokerage Services LLCBroker
August 2012 - February 2019 · 6 yrs 6 mos
Garden State Investment Advisory Services, LLC
January 2012 - July 2012 · 6 mos
Garden State Securities, INC.Broker
January 2012 - July 2012 · 6 mos
First Allied Securities, INC.
August 2011 - December 2011 · 4 mos
First Allied Securities, INC.Broker
August 2011 - December 2011 · 4 mos
AXA Advisors, LLC
October 2008 - September 2011 · 2 yrs 11 mos
AXA Advisors, LLCBroker
April 2008 - September 2011 · 3 yrs 5 mos
AXA Distributors, LLCBroker
February 2005 - April 2008 · 3 yrs 2 mos
International Planning Alliance, LLC
February 2004 - March 2005 · 1 yr 1 mo
Park Avenue Securities LLCBroker
November 2003 - March 2005 · 1 yr 4 mos
Guardian Investor Services LLCBroker
June 2002 - September 2003 · 1 yr 3 mos
Allstate Distributors, L.L.C.Broker
March 2001 - March 2002 · 1 yr
Putnam Retail Management, INC.Broker
January 1998 - January 2001 · 3 yrs
Dean Witter Reynolds INC.Broker
March 1995 - September 1996 · 1 yr 6 mos
Metropolitan Life Insurance CompanyBroker
December 1994 - February 1995 · 2 mos
Metlife Securities INC.Broker
December 1994 - February 1995 · 2 mos
State Registrations7 states
CACTFLMANJNYTX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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