GM
CFP
GM
CFP

Gregory Morse

28 Years of Experience
Los Angeles, CA
BrokerSells Insurance

Gregory Morse is a CFP-designated registered investment advisor at Perennial Financial Services, based in Los Angeles, CA, with 28 years of industry experience. Gregory operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Investment Management, Retirement Planning, and 1 more. Their firm serves 2,899 clients with $1.9B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
47 advisors
Number of Clients
2,899 clients
Average Client Portfolio
$655K average
Assets Under Management
$1.9B

Fee Structure

Planning is included in investment management (also available separately)

Perennial Investment Advisors manages investments through LPL Financial or Fidelity. The maximum annual fee is 2.00% of the account value, billed quarterly in advance. Fees are negotiable. The firm also utilizes SEI programs and Envestnet programs, with fees up to 2.00% of assets. For held away accounts, the advisory fee is deducted from another client account or invoiced directly to the client.

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Location

11620 Wilshire Boulevard, Suite 400, Los Angeles, CA, 90025

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Gregory operates Perennial Financial Services as a DBA for his LPL business, dedicating nearly full-time hours to it. He also owns Perennial Legacy Insurance Solutions, selling non-variable insurance, and spends a few hours per week on this activity, as well as owning rental properties and a business called Caladan Inc. dba 17Five Tires.

Employment History
Current Registrations
LPL Financial LLCBroker
November 2024 - Present · 1 yr 8 mos
Perennial Financial Services
November 2024 - Present · 1 yr 8 mos
Previous Registrations
Wells Fargo Clearing Services, LLCBroker
January 2015 - November 2024 · 9 yrs 10 mos
Wells Fargo Advisors
January 2015 - November 2024 · 9 yrs 10 mos
Ameriprise Financial Services, INC.
December 1997 - January 2015 · 17 yrs 1 mo
Ameriprise Financial Services, INC.Broker
July 1997 - January 2015 · 17 yrs 6 mos
Ids Life Insurance CompanyBroker
July 1997 - July 2006 · 9 yrs
State Registrations2 states
CATN
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.