WL
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William Lourcey

25 Years of Experience
Fort Worth, TX
BrokerSells Insurance

William Lourcey is a registered investment advisor at LPL Financial LLC, based in Fort Worth, TX, with 25 years of industry experience. Their practice areas include Investment Management. Their firm serves 1,676,192 clients with $620B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
27420 advisors
Number of Clients
1,676,192 clients
Average Client Portfolio
$369K average
Assets Under Management
$618.9B

Fee Structure

Minimum Investment:$1K
Investment management only (planning not offered)

LPL Financial, along with your advisor, charges an annual fee based on the value of your account. This fee covers asset management, administrative, and custodial services. The fee is negotiable, but the maximum is 2.50% per year, paid quarterly in advance. LPL may share a portion of this fee with your advisor.

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Location

4200 S Hulen, Suite 330, Fort Worth, TX, 76109

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

William sells fixed insurance with various companies as an insurance agent, dedicating minimal time to this activity. He also owns Walton Lourcely Wealth Advisors, where he spends about a quarter of his time advising clients on investments, and manages 4104 Oaklawn St LLC, a real estate venture, dedicating minimal time.

Employment History
Current Registrations
LPL Financial LLC
September 2025 - Present · 1 yr
LPL Financial LLC
September 2025 - Present · 1 yr
LPL Financial LLCBroker
September 2025 - Present · 1 yr
Previous Registrations
Cetera Investment Advisers LLC
March 2024 - September 2025 · 1 yr 6 mos
Cetera Advisors LLCBroker
December 2018 - September 2025 · 6 yrs 9 mos
Cetera Advisors LLC
December 2018 - March 2024 · 5 yrs 3 mos
Ameriprise Financial Services, INC.
August 2014 - December 2018 · 4 yrs 4 mos
Ameriprise Financial Services, INC.Broker
January 2014 - December 2018 · 4 yrs 11 mos
LPL Financial LLCBroker
March 2010 - February 2014 · 3 yrs 11 mos
First Western Securities, INC.Broker
September 2004 - March 2010 · 5 yrs 6 mos
Ing Financial Partners, INC.Broker
September 2002 - October 2004 · 2 yrs 1 mo
Northwestern Mutual Investment Services, LLCBroker
August 2000 - September 2002 · 2 yrs 1 mo
Robert W. Baird & CO. IncorporatedBroker
August 2000 - January 2002 · 1 yr 5 mos
State Registrations7 states
COFLMDNENMTXWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
William Lourcey - Financial Advisor | TrueAdvisor