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William Rownd

Ameriprise Financial Services, LLC
18 Years of Experience
Little Rock, AR
1 DisclosureBroker
View SEC Summary
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William Rownd is a registered investment advisor at Ameriprise Financial Services, LLC, based in Little Rock, AR, with 18 years of industry experience. William is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Business Owners, Charitable Giving, Corporate Executives, Education Planning, and 6 more. Their firm serves 1,386,329 clients with $660B in assets under management.

Ameriprise Financial Services, LLC
Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
12955 advisors
Number of Clients
1,386,329 clients
Average Client Portfolio
$476K average
Assets Under Management
$660.5B

Fee Structure

Minimum Investment:$2K
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any2.00%

The maximum total annual advisory fee is 2.0% of managed account assets. Fees are negotiable with your financial advisor and vary based on the specific program and services selected.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
—
View Full SEC Brochure

Location

22 Rahling Circle, Little Rock, AR, 72223

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History

Regulatory History (1)
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Criminal
February 2002
Final Disposition
View Full SEC ReportHow to Read Disclosures
Other Business Activities

William operates Rownd Asset Management and First Community Financial Services as DBAs for his LPL business, dedicating nearly full-time hours to these investment-related activities. He also owns Sowell, Rownd and Associates for tax/investment purposes, spending nearly full-time hours on this non-investment related entity.

Employment History
Current Registrations
Ameriprise Financial Services, LLCBroker
August 2025 - Present · 1 yr 2 mos
Ameriprise Financial Services, LLC
August 2025 - Present · 1 yr 2 mos
Previous Registrations
LPL Financial LLC
November 2022 - September 2025 · 2 yrs 10 mos
LPL Financial LLCBroker
November 2022 - September 2025 · 2 yrs 10 mos
J. W. Cole Advisors, INC.
May 2010 - November 2022 · 12 yrs 6 mos
J.W. Cole Financial, INC.Broker
May 2010 - November 2022 · 12 yrs 6 mos
First Allied Securities, INC.Broker
May 2008 - May 2010 · 2 yrs
First Allied Advisory Services, INC.
May 2008 - January 2009 · 8 mos
Ffp Securities, INC.Broker
March 2008 - May 2008 · 2 mos
State Registrations13 states
ARAZCACOFLILLAMONEOKTXVAWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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