Herold Advisors, INC.

Herold Advisors, Inc. manages investment portfolios for individuals, business entities, trusts, estates, pension and profit-sharing plans, foundations, and charitable organizations. Herold Advisors, Inc. builds customized portfolios by selecting a balance of domestic large-cap and mid-cap equities, foreign equities, smaller-cap stocks, government bonds, corporate bonds, municipal bonds, and exchange-traded funds, and may occasionally write covered call options. Herold Advisors, Inc. works with clients to determine their investment goals and risk tolerance before designing a portfolio, operating on both a discretionary basis—where Herold Advisors, Inc. makes trades without asking first—and a non-discretionary basis. Herold Advisors, Inc. is affiliated with a broker-dealer, Herold & Lantern Investments, Inc., which is typically used for executing client trades.